Anna Pedroza

Company: Pedroza Communications

Anna has worked in the education sector for the past 10 years. Besides her sector knowledge and experience in marketing and communications, she offers you an impressive network of media and education connections and an infectious enthusiasm.

A specialist in digital communications, Anna has worked with internet and digital technologies for 20 years. She relishes projects where technology can be used in new and exciting ways to support teaching and learning, and is a founding member of Digital Education Brighton.

Anna has held various senior communications roles in the past, including Director of Marketing and Communications at the award-winning service Teachers TV, and Director of the Skills for Life Development Centre at the CfBT Education Trust.

She is also a trustee of the Teacher Development Trust. The charity focuses on the important role that professional development can play in raising the quality of teaching and learning.




Sarah Turner

Company: Turner Hopkins

Sarah started her digital media career in the early 90s while studying for an MSc in Information Systems. In 1993 she joined Maxim Training, pioneers in the use of digital media to deliver communication and change management solutions to clients such as Motorola, Lloyds, Dixons and Bovis. As head of multimedia, she was responsible for 30 staff, strategy and financial management of the department. She also featured in a BBC programme (“This Multimedia Business”) just when the corporation was starting to establish its own online presence.

In 1997 Sarah left Maxim to become Managing Director of Wired Sussex, a groundbreaking regional networking and venture group for digital media companies. While there she co-founded TIGA, the trade body for videogame developers and was seconded to the Foreign Office for 3 months to explore opportunities for UK digital media companies in Hong Kong and China, culminating in a trade mission led by Patricia Hewitt, then e-Commerce and Small Business Minister.

Sarah then embarked on a series of Government advisory roles, first with the DTI (now BIS) and later with UKTI. These have involved frequent international travel and projects as well as contact with senior staff from large and small companies (including BBC, Microsoft, Apple, Disney, Pixar, Samsung, Warner Bros, HBO and Turner Broadcasting) and Ministers such as Ed Vaizey and Downing Street Special Advisors.

In 2007, Sarah started Double Shot Consulting with Simon Hopkins and Unthinkable Consulting in 2010. In June 2012, Sarah co-founded Turner Hopkins to concentrate on strategic projects for clients in media, culture and entertainment.

Sarah is passionate about tech startups and sees them as the best source of future economic and jobs growth. She is a volunteer mentor on various programmes supporting tech startups including Springboard,Startup Yard and BBC Worldwide Labs and is also spearheading a new initiative called Angel Academe to help professional women get involved with startups – as mentors, non-execs and angel investors. She is a BAFTA member and a Follow of the Royal Society of Arts.